This is a continuation of my post from a couple weeks ago, on an essay about the growing popularity of vegetarianism—and, more to the point, about how we date the revolution in American cooking that made vegetables a centerpiece.
Last time, I cited a review essay in the New Yorker that characterized The Moosewood Cookbook as the result of “preachy vegetarian communes and collectives…[that] began to proliferate [in the 1970s]….remember the breads and carrot cakes that weighted almost as much as the people eating them?” I focus on this particular set of phrases because they represent a mechanism that particularly fascinates me in life—the overwriting of existing cultural moments, events, or communities into invisibility—and how that takes place.
It quite often takes place through describing or discussing said cultural moments, events, or communities as if they have in fact disappeared, or become archaic and/or just plain wrong. Two examples. In Norman Klein’s The History of Forgetting: Los Angeles and the Erasure of Memory, he discusses the removal of ethnic neighborhoods in Los Angeles and their replacement by ambitious but not always realized urban renewal plans (such as freeways), noting that citizens just a few years after the tearing down of the older neighborhoods don’t seem to realize that they were ever there. He says of this phenomenon: “the overall effect resembles what psychologists call ‘distraction,’ where one false memory allows another memory to be removed in plain view, without complaint—forgotten.” Another set of descriptions can be found in Joanne Pope Melish’s Disowning Slavery: Gradual Emancipation and ‘Race’ in New England, 1780-1860, which focuses on the cultural attempts to make New England seem solely white in ethnicity despite the existence of a black population. These attempts were largely successful in the popular imagination until fairly recently.
It may seem a far stretch to analogize the ways in which communities are rendered invisible and forgotten with the way that cookbooks are dissed and removed from revolutions they helped create. But look at how much the methods resemble each other. Characterizing The Moosewood Cookbook and related phenomena as “preachy” and associating them with “heavy” (a dread word in contemporary cookery, as modern-day cooking wins praise by being “light” or “bright”)—and, more tellingly using “remember” as the lead in—makes those things seem a) wrong and b) dated. The latter especially makes it seem as if these phenomena have simply disappeared in the mists of history. A textbook method of cultural overwriting into invisibility.
This is particularly interesting because in fact most of these cultural plot coordinates are still going strong. Moosewood, for example, is still a restaurant, still open, and still a collective. Mollie Katzen, who wrote and illustrated the original Moosewood Cookbook, is still publishing cookbooks (including an update of the original), and is a major food consultant to the Harvard School of Public Health. She has been inducted into the James Beard cookbook Hall of Fame and named one of “Five Women Who Changed the Way We Eat” by Health magazine.
So does this attempt at overwriting contain a cultural meaning? Coming in a future post.