So, having argued in my last post that professional women are less marked than ever, here’s what I think of Bernie Sanders’s hair. Sanders’s hair is commented upon not less than Clinton’s, I think, but more. (Admittedly, this is a personal sample based on what I read and hear, but I think it’s true.) The fact that his hair is sometimes not neatly combed, or blows in the wind, is alluded to and often serves as a frame for his ideas, particularly on television. (For a perfect representation of the icon of his hair, and one that also ties in the upcoming Halloween holiday, see here.) He’s not neatly coiffed according to some abstract presidential candidate standard, I guess. (Although it looks ok to me.) The sense that he doesn’t look right also underlies some of the Saturday Night Live debate satire, which focused on his having one set of underwear (!). He himself played into this, telling reporters that when he was first elected to office in Vermont, he only had one suit.
And I think it’s commented on more because Bernie Sanders himself is marked. Marked isn’t specifically a gender category, I think, it’s a category having to do with marginality or outsiderness. (Tannen’s article was written when only so many women were in the boardroom, so their presence just attracted heightened scrutiny.) Because of his Vermont-ness (rural state, mix of liberal and gun control, and so forth), his espousal of economic issues few people were talking about before he brought them to the table, and his accent, he isn’t just any generic guy running for president.
And this brings me to a third central point. The exchange between Bernie and the Times is a debate of sorts. On the one side, he assumes that hair is a trivial thing to be asking a presidential candidate about. On the other, the reporter says it’s a valid gender issue. I think both are correct if we delete the word gender.
The problem, really, is that the Times relied on shopworn observations and analysis, because it is Sanders who is the marked candidate in the race, not Clinton. The stance also illustrates the perils of relying on outworn social observations as much as political or economic ones in politics. Social observations change and become outmoded. It takes constant testing of the wind to see what is really, in fact, happening, not relying on decades-old truisms.
In that sense, Sanders’s incredulity about being asked what he seemed to interpret as a fashion question when he was trying to get out an important economic message was a breath of fresh air.